
One of the promises of sales training is to turn your company into a high performance one. High performing sales teams are ones that achieve or over perform on their targets. However, even if this is reached, most companies face challenges matching this level of performance over the longer term. ES Research, for example, estimates that between 85% and 95% of sales training has no lasting effect beyond the first 120 days.
Superior performing companies outperform their competition not over a few months, but over many years. These companies are able to tie a compelling vision with the problems their company solves, connect these problems with the solutions they produce and deliver effective marketing messages that enables superior revenue generation. All companies aspire to achieve this but few succeed.
USM provides the knowledge and framework for every company to emulate these superior performing companies, effectively communicate their strategy and vision and motivate prospects to buy their solutions.
Take some time now to imagine how life would be different when your team has learned USM and your company has been transformed into a superior performing one.
The opportunity to achieve superior performance is clear and by not following USM today you are missing out on achieving and maintaining your companies revenue potential.
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