"You don't know it yet, but the majority of your company's communications are ineffective."

USM002 - What To Say

Companies spend a great deal of money training sales people in traditional sales methodologies in order to manage sales cycles more efficiently. What these courses, unfortunately, do not teach is what sales people should say and how they should say it in order to be effective. 

Whether we are talking to a prospect on the phone, sending an email, presenting our solutions, chatting to a customer over a coffee, writing an article for a blog or developing a new marketing brochure we are communicating. In fact, the majority of revenue generation activities we perform is, in one form or another, communication.

It is therefore a pity that the majority of communication most companies undertake is ineffective. It usually comes as a shock that after a couple of days prospects cannot remember the key messages from a presentation. This represents a huge waste of our investment in time, money and resources.

Unfortunately, it gets worse. Our research shows that ineffective communication is the single most important reason why sales cycles fail. If we want to achieve our companies revenue potential, we must train sales and marketing people to become effective communicators. They need to be in a position to create communications that are memorable and which inspire and motivate prospects to buy our solutions.

Using the knowledge learned in USM001 - Why People Buy , USM002 provides the framework to build effective communications, whether through a presentation, a marketing brochure or simply a conversation with a prospect. On top of this, it deals with what to say in order to increase the positive perception of your company and solutions and make our key marketing messages stick in your prospect's mind. 

By creating effective communications we find that we increase the number of successful meetings sales people attend and prospects will become active communication channels for your solutions within their own company. This will, as a result, go a long way to achieving your companies revenue potential.

None of us want to lose the potential of making our communications more effective and the resulting revenue benefits. By choosing USM today, you will not miss this opportunity. To book this workshop please contact us today.

Pre-requisites: Attendance of USM001 - Why People Buy